How Top Print Designers Keep Coming Up With New Creative Ideas
If you are a textile print designer your creativity and your ability to churn out new and exciting designs is your key to a successful business. So it is imperative that you keep those juices flowing!
Believe it or not, designers sometimes experience something similar to getting “writers’ block” when they have to keep producing similar products day after day.
To find out how successful textile print designers stay out of the rut I asked top print designers what their secret was. I asked:
“What is one thing you do to keep your creative juices flowing and help you come up with new design ideas for your creative print business?”
Meet Marc Freeman
“To me, it’s a matter of perception… I’m surrounded by prints.
I find it best to be a visionary. I’m always trying to reinvent the wheel.”
Meet Jenny Wingfield
“London. For me living in London is the most inspiring place for keeping creative and dreaming up new business ideas. Strolling around the city, being inspired by beautiful new architecture and old intricate buildings, exciting emerging pop up shops and the stunning window displays of some of the oldest department stores, visiting a gallery or a show or a print exhibition. There are endless possibilities here and I truly feel London is a never-ending source of inspiration and encouragement, it is a bold city that forces you to keep moving, keep motivated and encourages you to be courageous.”
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Meet Roberta Montorfano
“It’s a very interesting question and it’s hard to find the answer because there are a million of things I do every day to keep my creative juice flowing.
One of the most important for me is traveling, exploring new places, different cultures, colors, traditions, and art is what keeps me inspired every day. Behind each design there is a story, a time of my life that I have dedicated to draw and paint, there are emotions and feelings. It’s not just a design that ‘follows the trends’.
It’s also particularly important for me to be in nature where I can feel free to wander around, maybe sit and doodle and sketch and take a lot of photos.
In general, just finding a perfect working space and environment helps with my creativity a lot (cozy spaces with rugs and paintings, with the right music and vibe)”
Meet Carla Primiceri
“What we want in each season, designing each pattern, is not to be content. This is the reason we always search for inspirations everywhere. Everything can be decontextualized from the fashion system, trying instead to reach the world of imagination, art, illustration belonging to the past and unlimited other worlds. Especially to diversify the product offering more interpretations to our clients who always recognize the value of our products and their versatility.
Meet Kate Marsden
“I like to take myself out into town (which for me is London) – I can go almost anywhere and find inspiration just walking around the streets observing people, buildings, graffiti, shops and everything else besides!”
Meet Brenda Deguara
“I like to start with a method called “mind mapping”. It’s a process that gives me the freedom to pull words, shapes, and images that help in creating the finished design, especially when working with a brief. This process allows me to create collections and coordinates that work well together. Once I have motifs in mind for the designs I either like to sketch these ideas out or head out the door with camera in hand.”
Meet Patricia Braune
“I observe. Initially, I’m attracted by the inherent beauty of a subject matter, then most often I’m further drawn into a deeper appreciation of the natural forms, lines, and textures. These observations guide the translation into a line drawing, and ultimately the design.”
Meet The Team At Longina Phillips
“We keep a close eye on developing directions in international retail, consumer trends, fashion and lifestyle, media, arts, and culture. We love traveling the globe to find a constant stream of inspiration for the designers in the studio.”
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Fashion Textile Print Business Series
This post is part of a five-part series. Check out the entire series here:
- What Does A Textile Print Designer Do?
- Top 10 Tips For A Successful Print Designer
- How To Build Your Own Textile Print Design Business
- Interview With Neil Elliott, Founder of PatternBank.com
- How Top Print Designers Keep Coming Up With New Creative Ideas