What Is A Textile Print Designer?
Have you ever wondered who designs all the wonderful prints you see in the textiles we buy? Prints are used in everything from apparel to home decor to paper products. This is the job of a textile print designer. Many apparel brands use either graphic screen print designs or all over textile prints on the garments in their collection. We assume that a fashion designer came up with every single detail, including the artwork, for the garments in their collection. However, this is not always the case.
The Job Of The Print Designer
Being a textile print designer is a job in itself. It actually takes a very long time to design original artwork. Which is why a fashion designer, who is also responsible for a mermaid of other tasks, may not have the time to design all the prints themselves. Designers often call upon the services of either a textile print designer or a print service company. A print services company sells original artwork that is used to become print designs in fashion apparel, home decor, and more.
If a fashion company uses a lot of prints in their collection every season they probably will employ an in-house textile print designer or a computer-aided-design (CAD) department. This person or team will work directly with the designer to create seasonal print stories that enhance the collection. They must have a good grasp on print and graphic trends happening in the marketplace. The Textile print designer will analyze the trends in textile prints and develop original creative designs that are appropriate for their market. They will then deliver seasonal product trend presentations to the design team.
What Is The Process?
A textile print designer can design their artwork by hand painting or other techniques. But in today’s world of technology, they likely are using a CAD program such as Adobe Photoshop, Adobe Illustrator, NedGraphics, or Koledo. First, the prints are selected by the design team. Then the textile designer must put their designs into a repeat format. Next, they will send the design to the factories to be executed on the fabric chosen by the designer.
These files shared with the factories must clearly show the repeat of the design and the color separation. Once the print is developed, a strike-off is produced by the factory. A strike-off is a test sample of the printed fabric. The textile print designer must approve the strike off for pattern repeat, and color before it goes into production.
A textile print designer must also have a strong understanding of different type of printing techniques to achieve the desired result. They must also have a clear understanding of the print limitations that the factory being used has. Not all factories have the same equipment or printing process capabilities.
If you are interested in learning more about being a textile designer to grow your fashion career I highly recommend the following reads: