How Fashion Designers Use Adobe Bridge
Designers have the best jobs in the world. We actually get paid to shop! But it’s not all fun and games. We are expected to regularly shop the market to stay on top of trends and what our competition is up to. In this article, I am going to show you how fashion industry professionals use Adobe Bridge to get the most out of their inspiration shopping trips.
Most of the time, when we go out on these excursions we have an objective in mind. For example, we want to see what new merchandise has hit the floor for the new season. Or maybe it’s more specific. Like, see what silhouettes are trending in the missy woven market this spring.
The problem is we don’t always remember that wonderful item we saw in that shop last year that gave us that great idea. We tend to shop with a purpose in mind. And if that great item we pass on the shelf doesn’t fit into our mission it is forgotten.
We couldn’t cover every possible angle for how to take your fashion career to the next level in just one post! This article is part of an 8 part Fashionable Promotion Series. If you want to learn how to work faster and smarter than your peers then check out the other articles that are part of this series at the bottom of the page. You can also join the conversation on our Facebook group called PickGlass Fashionable Careers. See you there!
Fashion Designers Must Shop The Market
In the old school days, before camera phones, we would be forced to take a mental picture of something in a store, run outside, and sketch it really quickly (stores did not let you sketch inside). Hence the need to be really good at quick sketching that actually showed great detail. I have so many notepads full of scribble that I still refer to! The problem with sketching on notepads is that there is no order to your work. You go from a collar detail to a skirt shape to maybe a closure detail on a pant. So even if you did want to skim back through your notepads later you can’t remember what sketch was on what pad.
Today we are armed with our smartphones to snap away when the sales clerks aren’t looking. This is a million times better! However, if you are like most designers, you get back to your office and you download all of the wonderful images into a folder marked “Miami Shopping Trip” or something like that. This might serve you well enough for the present season you are working on. But hold onto your seats! There is even a better way.
How Designers Can Get The Most Out Of Their Shopping Trips
This trick I actually stole from my friends in the marketing department who do photo shoots all the time. They use a program called Adobe Bridge to sort all their photos and attach metadata to them. This is an extra step that will take you maybe 30 minutes depending on how many pictures you have taken. But it’s super easy and I promise you it will change your life!
Getting Started With Adobe Bridge
Before you get started you do need to have an Adobe Creative Cloud account. I personally use Adobe Photoshop and Adobe Illustrator, and Adobe Bridge is free. I pay $43 per month. However, if you click on the links you can start with one app for as little as $9 month.
First, drop in your photos to a folder on your computer the way you always do. Open Adobe Bridge. The main screen on Bridge is separated into three sections. On the left-hand side, you will be able to navigate to your folder. All of your photos will be in thumbnail form on the center section of your screen. Below is a screenshot of a folder I have on trims. Yes. I take photos of hangtags and main labels and other interesting trims I see. 😉
When you click on a photo, over to the right-hand side you will see a tab called keywords. Here you can add metadata to your photos that will help you sort and search for them later. Think of this metadata as just information about the photo that you will want such as: when the photo was taken (you can use the season if it helps), what store it was taken in, or the brand. I also like to add keywords that describe the type of garment or the detail such as “baseball jackets” or “collars” or “pockets”.
To add this metadata click on the keywords tab next to metadata. Adobe Bridge comes with some default keywords like “events”, “people”, and “places”. To create a new keyword right click and choose “New Keyword”. You can even make sub-keywords, which is very helpful. Go through each photo adding the keywords necessary. Fortunately, if you use an iPhone it already geo-tags your photos and puts a date stamp on it, so this information should already come up. However, I have found that later on, I may want to search for all photos by a particular brand or a particular store. It may take you a bit to find the keywords that are best for you, but you can always go back and add more information.
Once you are done go over to the left-hand side of the screen and click on the filter tab. Open keywords. You will see all the keywords you created. Now you can check on or off the keywords that you want to filter with. Your photos will start to filter based on the keywords you have turned on.
That is it! It is that simple. Now when you are having a mental block and are looking for inspiration you can go into your folder and do a quick search for “embroideries” or whatever else tickles your fancy.
To be able to search the previous history all photos have to be in the same folder. I highly recommend, after a trip, adding your new pictures to a separate folder, adding all the metadata, and then copy/ paste those photos into your master photostream.
Did you find this trick helpful? I would love to hear from you on how it worked for you. Or if you have any other ideas I would love to hear about them too. Please feel free to drop me a line. Cheers!
- Sign up for an Adobe Creative Cloud Account.
- Watch tutorials on Adobe Bridge via YouTube or lynda.com.
- Practice tagging photos using your own pictures from your shopping trips.
Fashionable Promotion Series
If you, or someone you know, is interested in taking your fashion career to the next level then please read the entire series. Learn how to make the right moves to jump to the next level.
- Create Your Fashion Playbook
- Build Your Core Products to Build Your Brand
- How Fashion Industry Pros Shop Their Competition
- Adobe Bridge – How To Get The Most Out Of Your Inspiration Shopping Trips
- 7 Ways To Impress Your Boss
- How to Take Criticism And Become A Better Designer
- Impactful Fashion Design Presentations
- How To Build A Personal Image In The Fashion Industry