How To Build A Personal Image In The Fashion Industry

fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,

Why You Should Have A Personal Image

One of the best ways to move up in the fashion world is to build your personal image. People are often confused between a personal brand and your personal image. Your image someone can Google. Your brand is what they hear from others who have met or worked with you. Do you see the difference? 

The best way to explain this is, if you were a company, your personal brand is the “umbrella” or parent company. It embodies everything about who you are. Your personal image, on the other hand, is what you choose to show publicly, and is under the umbrella as a sub-brand. In this article, I am going to explain how your personal image can help launch your career in the fashion industry.


We couldn’t cover every possible angle for how to take your fashion career to the next level in just one post! This article is part of an 8 part Fashionable Promotion Series. If you want to learn how to work faster and smarter than your peers then check out the other articles that are part of this series at the bottom of the page. You can also join the conversation on our Facebook group called PickGlass Fashionable Careers. See you there!


Build Your Personal Image

Branding yourself is about sharing a consistent message about yourself over multiple platforms. A personal brand also includes things that make up a personal “image”. Those well curated social media images we see. Your chosen resume/ CV layout. Your personal portfolio website you design. These are all examples of your personal image. They should all be similar in appearance and reveal a succinct image. How well you control this image is your responsibility.

As part of your personal image you may have all or some of the below pieces:

  • Résumé/ CV
  • Video résumé
  • Personal portfolio website
  • Portfolio video
  • Personal/ business blog
  • LinkedIn Profile
  • Facebook
  • Instagram
  • Twitter
  • SnapChat
  • Pinterest
  • YouTube
  • Periscope

These are all the places that someone might come across your personal brand.

5 Quick Ways To Start Curating Your Image

The fastest way to build a personal brand is to provide a consistent image of yourself across all platforms. The most important online personas you should concentrate on updating are LinkedIn, personal portfolio website if you have one, and your personal blog. The reason is because these are the first places recruiters and potential business partners might look to find out more about you.

Here are some super fast ways to create a focused personal brand. 

  1. Use the same image of yourself or your logo across all platforms.
  2. Choose 2-3 complementary colors to use across all platforms
  3. Stick to 2-3 fonts
  4. Create a bio about yourself that is clear and compelling to the reader. It should tell the reader quickly what you do and how you can help them.
  5. Update LinkedIn profile with recent projects or portfolio work that best represents your style and aesthetic.

Who Is Going To See Your Personal Image

Many people only worry about building their personal brand when they are job hunting. However, there are many times throughout your career that you may come into contact with people who could offer new opportunities. 

Your personal image is an opportunity for you to put your best foot forward before you even meet them.

Yes, hiring managers will look you up. However, your peers and coworkers will also likely see many of your impressions as you are likely linked across different platforms. They may want to introduce you to other people who could potentially be your next business partner or collaboration partner.

Action Steps:

  1. Update your image across all platforms
  2. Create a banging bio
  3. Make sure all projects or portfolio work represents your style and aesthetic.

Fashionable Promotion Series

fashion industry, fashion career, job tips, career advice, career coach

If you, or someone you know, is interested in taking your fashion career to the next level then please read the entire series. Learn how to make the right moves to jump to the next level.

fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,
fashion career, fashion career advice, fashion industry, fashion business, personal brand, fashion brand, personal image,