Why Fashion Industry Professionals Should Have Their Own Personal Brand
Having a personal brand is essential in the fashion industry nowadays. It used to just be for those who had their own business like stylists or bloggers. But now everyone needs one. Even YOU! In this article, I am going to walk you through the steps to create your own personal brand.
Personal branding is an executive-level strategy that works for professionals at all levels, no matter what kinds of positions you’re seeking. Take advantage of this powerful way to differentiate yourself.
We couldn’t cover every possible angle for how to get your creative juices flowing in the fashion industry in just one post! This article is part of a 5 part Fashionable Creativity Series. If you want to learn how to keep coming up with creative new ideas and not get stuck then check out the other articles in this series at the bottom of this page. You can also join the conversation on our Facebook group called PickGlass Fashionable Careers. See you there!
Why Should You Have A Personal Brand?
Just as in business, there is a strong correlation between success and branding. Personal branding generates interest and opens doors. It offers the potential to launch a person’s career to new heights. How does it do this?
- Established you as a leader in your field.
- It gives a clear view of your style and aesthetic.
- Helps you stand out in your industry among others with similar skill sets.
- Provides a consistent image of you over multiple platforms.
- Raises people’s expectations of you and your capabilities and what you might have to offer a company.
How To Create a Personal Brand For Fashion Professionals
Now that you have agreed to drink the cool-aid, let’s talk about how you get started. Branding yourself is about sharing a consistent message about yourself over multiple platforms. If you work in the fashion industry you likely have the following online and off-line personas:
- Personal portfolio website
- Personal/ business blog
These are all the places that someone might come across your personal brand. Now let’s clean it up!
How To Get Started Building A Personal Brand Image
The fastest way to build a personal brand is to provide a consistent image of yourself and your business across all platforms. The most important online personas you should concentrate on updating are LinkedIn, personal portfolio website if you have one, and personal blog. The reason for this is because these are the first places recruiters and potential business partners might look to find out more about you.
Five Quick Ways To Build Your Person Brand
Here are some super fast ways to create a personal brand.
- Use the same image of yourself or your logo across all platforms.
- Choose 2-3 complementary colors to use across all platforms
- Stick to 2-3 fonts
- Create a clear bio about yourself that is clear. It should tell the reader quickly what you do and how you can help them and what you specialize in.
- Update LinkedIn profile with recent projects or portfolio work that best represents your style and aesthetic
PRO Tip: If you are not sure what colors or fonts you should use to best express yourself take a look at your favorite brands or dream companies. Most likely, you will find that your top picks use similar styles in their branding. Guess what? So should you! By using similar color and fonts in your own branding this will help you stand out as a top candidate.
- Update your image on all platforms
- Create a banging bio
- Make sure all projects or portfolio work represents your style and aesthetic.
Fashionable Creativity Series
As a creative person, we could all use some help from time to time to reenergize and get those creative juices flowing. If you, or someone you know, is interested in staying at the top of your game, then please read this entire series. Learn how to stand out and stay motivated and inspired!
- Why Fashion Professionals Should Have A Personal Brand
- How The Most Creative Fashion Professionals Stay Innovative
- 10 Ways To Jumpstart Your Creativity
- What Fashion Professionals Can Learn From Improvisation