SMART Goals Help Your Fashion Career
I want you to have an amazing career in the fashion industry! However, amazing careers don’t just happen. They are planned for. To make sure you keep your dreams and career on track you will need to set some goals. Setting goals for your fashion career are not much different than setting personal goals. In this article, I am going to show you some tricks that are going to help you 10X your career this year! Sound good?
Most people set goals in January and forget about them by March. I want you to set goals that are actually achievable and ones you will want to work towards. To do this you should write what are called SMART goals.
We couldn’t cover every possible angle of designing a fashionable career in just one post! This article is part of an 8 part Fashionable Career Planning Series. If you want to learn how you can build a successful career in the fashion industry check out the other articles that are part of this series at the bottom of the page.
What Is A SMART Goal?
A SMART goal is a goal you set that is both measurable and actionable. The basic premise is this: First you write down a broad goal. Then go through each one of the SMART steps (as shown below) and add to the goal to make it measurable and actionable. Finally, you will add it all together to create one big awesome goal. The basic formula is as follows:
I will do this, in order to achieve this, by this time.
S – Specific
M – Measurable
A – Achievable/ Attainable
R – Realistic/ Relevant/ Rewarding
T – Time-based/ Trackable
In this article, I am going to walk you through how to create SMART goals for yourself.
Why You Should Write A SMART Goal
Working in a creative field like fashion lends itself to naturally creative, innovative, and open-minded people. That means your goals can be a little out there. But that doesn’t mean you shouldn’t follow the above tried and true steps for setting the goals. Let’s look at some examples.
No matter what area of the fashion industry you work in (design, styling, merchandising, marketing, etc.) you should regularly set goals to help you reach your career objectives. Your goals will most likely be to either get promoted, find a new employer, connect with other influencers in the industry, or work on more meaningful projects. If you are an independent contractor/ freelancer your goals may be something like: start your own business, gain more clients, get more publicity for your business, or increase sales. Let’s take a look at some examples of how to write a SMART goal.
Examples Of Smart Goals For Fashion Industry Professionals
Broad Goal: I want to find a new job.
- S – I want to find a new job as an active footwear designer.
- M – This new job will pay me at least $80k per year.
- A – I will accomplish this by reworking my portfolio to highlight my active footwear designs and creativity. I will create a personal portfolio website. And I will reach out to at least ten recruiters and HR persons through LinkedIn.
- R – By finding new employment I will be diversifying my fashion portfolio, reigniting my creativity, and moving my career forward.
- T – I will have achieved this within 6 months. I will rework my fashion portfolio within one month, create an online portfolio in two months, and connect with recruiters and hiring managers within three months.
I will acquire a new job as an activewear footwear designer in the next six months by redesigning my fashion portfolio, creating an online portfolio, and reaching out to at least ten recruiters and hiring managers. By acquiring this new job I will be diversifying my skills and portfolio, which will help me move my career forward as a designer.
Broad Goal: I want to work on more creative projects.
- S – I will work on at least two new creative projects in the field of innovative swimwear design.
- M – These two new projects will be in addition to my current job and will be such that I can add to my online portfolio to demonstrate new skills.
- A – I will achieve this by pitching two new ideas to my current employer. I will also seek out two side projects or collaborations.
- R – By working on these additional projects I will be learning more about innovative swimwear fabrications, and therefore increasing my skill set to make me a more desirable employee.
- T – I will achieve this within one year.
I will find at least two new projects to work on this year in the field of innovative swimwear design that will teach me more about special fabrications and constructions that will increase my skills and knowledge in the field to make me a more desirable employee.
To get a FREE SMART Goals Workbook with more examples of SMART goals specific for fashion designers, fashion bloggers, freelancers, stylist, marketing creatives, and sales subscribe below.
Once you have set your BIG PICTURE goals for the year I want to make sure you actually reach it. Here are some pro tips to make it happen.
- Set smaller SMART goals for each big goal that are action-oriented. Each action will build upon itself to help you reach your goal.
- Post it somewhere you can see it every single day! Refrigerator, wallet, or set a reminder on your phone!
- Check in with yourself every month to see your progress. I like to use Wunderlist app which allows me to set these SMART goals along with the smaller goals and it does have a reminder feature.
- Reward yourself with each achievement! It is important to acknowledge a job well done! meet a friend to celebrate. Buy yourself that extra foam latte!
Fashionable Career Planning Series
If you, or someone you know, want to learn how to build a successful fashion career you can read the entire series here. Learn how to plan your goals and keep your career on track.
- How To Set SMART Goals For A Career In The Fashion Industry
- How To Write SPRINT Goals For A Career In The Fashion Industry
- Top 10 Ways To Keep Your Career On Track
- How To Find A Mentor
- Top 5 Ways To Build A Great Reputation In The Fashion Industry
- What’s In A Fashion Job Title?
- How To Dress For The Job You Want In The Fashion Industry
- Should You Specialize In The Fashion Industry?