fashion merchandising, fashion industry, fashion business, fashion career

How Fashion Industry Pros Shop Their Competition

How Fashion Industry Pros Shop Their Competition If you work in the fashion industry it is YOUR JOB to shop the market and know your competition. That is true if you are a designer, salesperson, merchandiser, visual displayer, licensee, packaging designer, marketer, etc. Knowing your market and what your competition is doing is key to […]

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packaging design, fashion industry, fashion career

5 Rules For Great Fashion Packaging Design

Why Is Packaging Important to Your Brand? Packaging design is a hot topic in the fashion industry today. On one hand, you have more customers concerned about the environment, so there is the pressure to design a more environmentally friendly packaging. Then there is the gravitation towards online shopping which creates a new challenge to […]

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